Easy to say. Very hard to understand. What people generally understand is that – loving their body, their ego, vanity personality and position, money
That is wrong and it is the quickest way to hell
Yet most people will understand it that way
Truth is – loving oneself can only be fully understood when ones subtle body is FULLY. Liberated. I say fully because even ghosts may have a subtle body but it is WORTHLESS!
Loving oneself in an intermediate phase means to love God
In a higher phase it means something else – loving all of God’s creations
Enough explained
Bhavin